Press Release Distribution Options

Everything You Ever Wanted to Know About Press Release Distribution Options

There are generally two reasons for distributing a press release. Due to the fact that online distribution tends to fall into one of two camps, the purpose of the news release is critically important from the start.

Search Engine Optimization

Increasingly, for many business owners create press releases for search engine optimization or SEO. To be very brief, SEO is the practice of improving the search results of a particular website for a specific set of search terms. While some SEO practices are forbidden by Google and the other search engines, most SEO tactics are perfectly appropriate and can be crucial for marketing. While detailing all of the best SEO practices far exceeds what can be explained in this article, the important thing to note is that proper distribution of press releases SEO agency in new york city can help raise search engine rankings.

When press releases are distributed to online news sources, they provide a number of "backlinks" to your site. Because the algorithms used to determine search engine placement uses the number of backlinks to determine where a site should be listed, a press release that is included in a number of sites can considerably raise your site's listing. As a result, many people distribute news releases with the expressed purpose of SEO, with no intention of ever seeing their article in print.

Traditional Media

The other purpose for creating and sending a news release is to have an article run in a traditional media outlet, such as in a newspaper or part of a radio or television newscast. Many businesses that have an offline presence in addition to their websites, such as a Press Release Distribution service South Africa retail store or a geographically based offline service provider, prefer this option, especially when they are starting out.

Select your Distribution Method

Based on the purpose, there are several options to meet your needs. Although there are a number of "free" distribution tools on the web, our experience suggests that the current free distribution sites are not worth the time. The following is a review of the most common distribution options.


Press Release Power is a unique website where companies can promote literally everything about their commerce in a one-stop-shop business marketplace.  A perfect the amalgamation of public relations and advertising entity, Press Release Power is a directory of businesses, goods, and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.  With a full company profile, each business listed on Press Release Power has an influential means by which to produce quality leads as well as gain international, national and local disclosure for all of their products, services, and other business information.

  • PR Newswire

While PRWeb is the tool of choice for those seeking online distribution, PR Newswire is the option used by most businesses and organizations to connect with traditional reporters and media outlets, many of whom also publish online.

PR Newswire is a cornerstone of over 5,500 newsrooms in the major media markets and beyond. In addition, PR Newswire for Journalists (PR Newswire's exclusive media-only web site), is a trusted source of news and information for journalists and bloggers from over 27,000 media organizations around the world.


The Bottom Line


pressreleasepower and PR Newswire are both reputable services that will distribute your release in a timely and professional manner. They also have very good customer service.

Summary:

If your intention is to create and distribute a news release solely for SEO purposes and your budget is limited, pressreleasepower is a good option, especially coupled with the free local distribution provided by highly-efficient and targets via our complete global Media Contact Database, online syndication and regional, national or international distribution.

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